Digital Marketing

Digital marketing is all about your website to your online branding assets -- digital advertising, online brochures, email marketing, and beyond – there is a very huge number of tactics and assets that comes under the umbrella of digital marketing. And yeah, the best and experienced digital marketers have a clear picture of how the tactics help to reach overarching objectives or how each asset should be used.

Here are some of the most common assets and tactics:

Assets

  1. Blog posts
  2. Your website
  3. Info graphics
  4. Online brochures and look books
  5. Earned online coverage (PR, social media, and reviews)
  6. EBooks and whitepapers
  7. Interactive tools
  8. Social media channels (Facebook, Twitter, LinkedIn, Instagram, etc.)
  9. Branding assets (logos, fonts, etc.)

Tactics

Content Marketing

We create and promote contents such that we can generate brand awareness, lead generation, traffic growth, or customers.

Search Engine Optimization (SEO)

We do SEO for the website to rank higher like on first page with the good ranking on search engine result pages to increase the number of organic traffic on the website and it is also free.

Inbound Marketing

It is a type of approach for converting, attracting, closing, and delighting or interested customers using online content, events, services and offers.

Social Media Marketing

Using our service and our product we create a digital post on social media sites like Facebook, Instagram, LinkedIn etc. to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

Pay-Per-Click is a method of driving a relevant traffic to your website by paying a publisher every time your ad is clicked. This is one of the most common type of paid digital marketing and it is most commonly used in Google AdWords.

Affiliate Marketing

It is a type of performance-based advertising where you will receive a commission for promoting/displaying someone else’s products or services on your website.

Native Advertising

Native advertising is a kind of advertising which refer to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. There is one BuzzFeed sponsored posts can be a good example, but there many people also consider social media advertising to be ‘native’ -- for example, Facebook advertising and Instagram advertising.

Marketing Automation

Marketing Automation is nothing but the software used for automate the process like many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions for better performance in less time and without any fault.

Email Marketing

Email Marketing is just another way to communicate and connect with other audience. Email is often used to promote content, offers, discounts and events, also we used email marketing to direct people towards the business’s website.

Online PR

Online PR is much like offline one but it is practiced on digital space which include securing earned online coverage using digital publication, blogs and other content-based websites.

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