IKEA Place was launched in September 2017 with the release of iOS 11. The app was built on
ARKit, a framework that allows developers to create augmented reality apps for iPhone and
ARKit will play a critical role in ushering in the era of AR by introducing the technology
to millions of
iOS users. IKEA Place, which exists to make shopping with the brand easier and more fool
ever before, is proving popular with users as well.
With IKEA Place users can see how IKEA products will look in their homes before they actually
the trouble to purchase and assemble the products. The app is easy to use - simply choose
2,000 IKEA products and hold up your device to see how the product will look in the space.
are rendered in 3D and, according to IKEA, scale to space with 98% accuracy, so users can
confident using the app to determine if a product will fit within the dimensions of a given
Textures of products are also visible and respond to light and shade conditions within a
The AR applications that get the most attention are usually the ones designed mostly for
entertainment value. IKEA’s application of AR technology might seem relatively mundane at
glance, it’s actually a sophisticated and genuinely useful consumer tool which has major
for the future of retail. The IKEA Place app demonstrates 3 key benefits available to
invest in developing AR experiences for their consumers.
AR helps close the Omni-channel gap
These days, virtually every business is looking for ways to make their marketing approach a
Omni-channel. Unifying consumer experience across digital and traditional channels, and
ways to link one to the other, is a major challenge. Augmented reality apps are part of the
In the case of IKEA Place, AR places the brand’s products in the consumer’s home. It’s a
the digital world and the real one, and it makes IKEA incredibly relevant on mobile. The
drives users both to brick-and-mortar IKEA stores and to the website where many products can
AR can improve the in-store experience
Knowing which ones will look and fit best in a space is a challenge for shoppers. Taking a
home without being sure how it will look is a risk because returning a sofa or a bed frame
timing consuming and users may not like the idea. IKEA Place improves the in-store
helping users narrow down their shopping lists from the comfort of their own home. Users can
go into the store armed with a list of product options that they think will fit in their
the final decision a matter of choosing between a handful options, as opposed to hundreds of
untested ones, IKEA Place can help get users in and out of the store faster and with greater
satisfaction with the shopping experience.
AR boosts e-commerce sales
AR can help boost e-commerce by breaking down barriers to purchase. It answers customer
questions about how things might look in real life, reducing uncertainties and making them
likely to complete a purchase. It’s especially useful for big-ticket items that cost a lot
to ship and may
be difficult to return.
Where Is AR Headed?
Augmented reality has many potential applications in the retail sector. It’s already being
beauty retailers to allow users to see how different products will look on them. It can be
create virtual fitting rooms, where users can see how clothes and accessories will look
place an online order. It’s even relevant in store, where it can demonstrate use cases for
products. AR is more accessible than ever, and as consumers become more accustomed to seeing
integrated into the apps they use, we can expect the demand for the technology to grow.