When audience signs up to receive promotional emails they expect to get value addition and
relevant information that they are seeking. Sending bulk emails and spamming user Inbox may prove
detrimental to your business.
So, the challenge of email marketing is to prove you deserve the space you take up in their inbox.
That being said, with email marketing, you already know your audience is relatively interested.
Having a self-selected audience makes email marketing one of the most effective forms of direct
It’s inexpensive and can deliver measurable ROI. The key to keeping readers focused on your
business, is delivering relevant messages that are catered to the specific interests of users on your
Tips on how to develop an effective email content strategy:
Define Your Goals:
Know what you want to say and keep it concise. Readers do not want to read long paragraphs. If
you’re talking about a special sale or promotion, make it as easy as possible for the reader by letting
them know about the promotion immediately. If you want to add some additional, informative
messaging, keep it minimal.