Email Marketing & Automation.

Make the most of your list of subscribers through an optimized email marketing strategy

How do we design an Email marketing strategy?

To increase the reach of the market and to keep customers updated on offers, discounts and other sales strategy, email marketing is a very effective tool. Newsletters designed effectively to keep customers updated and emailed regularly will let customers informed about your brand and its activities. Effective emails containing links to landing pages helps you to increase conversion rate and customers can easily reach the page

Process map of an Email marketing process.

Research

Audience Research & Data Collection

Research goes into finding the nature and behaviour of email recipients to cater effectively to their attitudes, culture, and expectations. Relevant information and details that suit your marketing method needs to be collected. Details like age, gender, and location will help to formulate an email newsletter strategy that can cater to specific age group, gender and customers in a geo location

Strategy

Analyse goals & objectives

It is critical that your campaigns are designed to be cohesive and compelling to engage with. Information should be precise and crisp so that unnecessary time is not consumed. Email marketing campaign should focus on providing concise information or a crisp marketing of a product. These way customers can grasp quickly the essence of the message and are drawn to point of call-to-action

Email Design

Designing the email newsletter

Careful placement of strong calls to action and supporting image are used in the email to help you campaign and drive efficiently. The goal of an email campaign is to trigger clicks and drive traffic to your site. Landing page should keep in consideration the user expectation and reflect your email promotion. As a brand, you want to offer a consistent user experience to your customers for the entire campaign so that in turn, the experience drives conversions

Optimization

Optimising email strategy

Sending relevant messages to users without causing a spam in user inbox and have simple and informative content will be best optimised email strategy

Analysis & Reporting

Analysis & Reporting

To make sure that the highest percentage of subscribers open and click-through your email campaign, we will find the optimal time and frequency to distribute campaigns


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