Paid Media.

Reach the right audience, at the right time, on the right platform through a paid media strategy

Process Map of the Paid Media Strategy.

Discovery

Understand and analyse your business, website, and competitors to provide clear draft of plan to be used throughout all stages of the project

Project brief

Define client information & business goals along with all required information to properly complete discovery process

Paid media audit

Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics

Keyword research

Define target keywords for AdWords, or other pay-per-click campaigns based on business goals and identify opportunities from the paid media audit

Competitive analysis

Determine and define pay-per-click competitors and use keyword research to establish areas of opportunities

Strategy

Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.

Paid media strategy

All channels of paid media are considered, planned and implemented such as paid search, rented display, re-marketing, pay-per-click advertising, social media advertising campaigns, including landing page recommendations and your marketing budget

Planned measurement

Short term or long term goals, every objective is scheduled, monitored and analysed

Landing page and campaign setup

Implement landing page recommendations from the paid media strategy and our team collaborates with you for the development of online campaign

Content Implementation

Initial and dynamic implementation of cohesive content strategy to reflect targeted keywords found during the keyword research phase

Technical Implementation

Implement edits to the website based on the strategic recommendations. This may include changes to landing page elements such as meta-data descriptions, internal links, or anything that would help support the overarching objective of the campaigns

Optimisation

Review and revise campaigns based on the performance of keywords and landing pages

Short term adjustments

We are prepared for the dynamic nature of the digital world to adjust and revise content based on the short term performance indicators

Campaign adjustments

We make global changes to the campaign based on trends that are identified during the long term performance review

Analysis and reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly performance report

Evaluation is scheduled and carried out monthly or quarterly. Revisions and modifications based on the short term goals indicators are carried out

Quarterly performance report

Comprehensive review and major revision if any are carried out based on the quarterly review indicators

Keys to a Successful Paid Media Campaign.

Relevant keywords

The keywords you target must be specific to what you are offering on your website. Using geographical names can help cater to a particular part of the city or province

Landing page creation and optimisation

Each landing page should be tailored to your unique products or services. It should be optimized for the keywords you’re targeting in your paid media efforts. With each campaign you drive visitors to your site so each landing page should be relevant to the content in that campaign

Frequent analysis

Whether you’re running a paid search campaign, or social media advertising, it’s essential that frequent analysis is done to identify what works best for driving conversions and reaching your goals. Modify and revise your campaign based on the analysis to keep the ranking high

Enhance the Reach of your Market using Paid Media.

Great advantage of pay-per-click campaign is the flexibility it offers. There are innumerable PPC
techniques that we can use to create a far reaching campaign to target peripheral markets

Keywords targeting

Keywords designed to direct visitors who are likely to be interested in your products and services

Relevance

It is critical that the keywords you select are relevant to your company. Getting visitors to your site on irrelevant keywords will hamper the reputation of your business and brand. The landing page for each PPC should be highly relevant to the search

Matching Options

We arrange keywords with additions to create a phrase. Using matching options like this raises innumerable permutations; however the secondary words are chosen carefully so that only the relevant meaningful phrases are constructed and used to optimise your website content.

Geographical Targeting

The keywords you target must be specific to what you are offering on your website. Using geographical locations as part of the keywords phrase can help cater to a particular part of the city or province

Timing

PPC allows you do deliver ads only at peak times for finding your potential clients and customers


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