SEO

Search Engine Optimisation

BigAppCompany

Published on Nov 9, 2018

The purpose of search engine optimization is to help your website rank high in an organic search, with the goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines. Optimizing a website may involve editing its content, adding content, and associated coding to both increase its relevance to specific keywords.

Attracting qualified traffic through strategic keyword targeting

SEO strategy focused on search terms and phrases that are appropriate and relevant to your brand, should be successful in specifically qualified traffic to your website through search. Your SEO efforts are probably less focused on ranking for popular and competitive head terms that convert at very low rates. Users who enter these terms are more likely to find what they were looking for, and are more likely to convert as a result when your website is optimised to those keywords. In this way, having a strategic SEO strategy can help you attract traffic that is primed to convert.

The goal of the search engine is to provide the user with the most relevant possible result. That means if the user searches for “red Nikes�, Google won’t return a shoe retailer’s homepage as the first result, it will return a category landing page populated with red Nikes. Why? Because that page contains the content the user was most likely looking for. What this means is that SEO naturally helps you better match user intent by serving up the most relevant page of your site as an entry point for the user.

Developing landing pages that match user intent

Even without optimisation search engine do provide the user with the most relevant result. That means if the user searches for “red Nikes�, Google won’t return a shoe retailer’s homepage as the first result, it will return a category landing page populated with red Nikes, because that page has the content and that matches with the phrase the user has typed. What this means is that SEO naturally helps you better match user intent by serving up the most relevant page of your site as an entry point for the user.

A good landing page is essential to match a certain set of search terms else your website may not get listed as relevant for the searched terms. So an important part of SEO is creating the landing pages. You need to design the content of the landing page to match terms that the search engines will crawl, index, and rank highly. But relevant category pages and content are good for the user too as they help find what visitor needs, more efficiently.

Improving load times to impact rankings and conversions

Google search in additions to the content and keywords, take into consideration the loading time of a webpage. Higher load time will get lower ranking on the search list. Delivering a fast webpage means delivering a positive user experience which is beneficial both to your website ability to convert and to ability to rank high in the search.

Offering better mobile experiences

Modern SEO requires that you provide users with exceptional mobile user experiences. More and more Google searches are carried out on mobile than on desktop, nowadays. This means that mobile is generating more search traffic and Google is invested in making sure those mobile searches return positive experiences for users. Hence content that isn’t perceived to be mobile-friendly by the search engine will not rank as high.

To maintain strong organic visibility in search, companies need to invest in making their web content mobile friendly. It also provides an improved user experience, which means more conversions for your business.

When it comes to search engine optimization and improving conversions, each has the power to positively impact the other. Search engines value usability now more than ever, so that means by following SEO best practices, you’ll be improving user experience on your site and it will give you chance to bring your site up to date with the most modern and effective SEO practices.


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